A Closer Look at H2Go Mineral Water’s Brand and Bottle Design
H2Go Mineral Water sits in a crowded category, which is part of what makes its brand and bottle design worth examining closely. Water is one of those products most people buy with little deliberation, yet the package has to work hard. It has to look clean enough to suggest purity, sturdy enough to survive transport, practical enough to carry around, and distinct enough to be noticed in a cooler full of similar bottles. H2Go’s identity appears to aim for a middle ground that
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